5/27/2023 0 Comments Apple color logo![]() The change to the logo also reflected Jobs’ love of skeuomorphism. But eventually switched to solid black in 1998 to complement their new silver computer models and to successfully paint Apple as a luxury brand. He changed the previous rainbow logo into translucent sky blue to fit the first iMac. One of the biggest challenges that Jobs faced was to revamp the company’s image, starting from its logo. But he returned in 1997 as the company was close to going bankrupt. Steve Jobs was forced out of Apple in 1986 due to a conflict with company executives. Landor Associates removed the name “Apple” from the company logo and made it the logo we are familiar with today. The logo underwent minimal changes until 1984, but the most distinct difference happened during the Macintosh launch. The bitten Apple logo was intentionally designed to distinguish it from a cherry since apples and cherries often look alike. That new design underscored the company’s Apple II computer – the world’s first colored-display computer. Jobs wanted a logo that would represent modern computer design’s importance and blend in with the brand name “Apple.” The result was an image of a two-dimensional apple colored with a spectrum of rainbow colors. He hired Rob Janoff, an experienced logo designer, to rebrand the company. Steve Jobs thought the original logo was too old-fashioned and difficult to print on a smaller scale. The design includes the company name in a ribbon wrapping around the image.ĭespite its uniqueness and art, the logo doesn’t wholly represent what the company stands for and quickly became outdated. It captures the moment right before an apple fell on his head. ![]() The original Apple logo, designed by Ronald Wayne, shows an image of Isaac Newton reading a book under a tree. ![]() ![]() We look at the most critical years of evolution below, and the following video is an excellent summary of the evolution of the apple logo. The Evolution of the Apple logoĪpple’s logo has evolved over the years. It was designed by the third co-founder, Ronald Wayne, in 1976. How did Apple develop its original brand identity?Īpple’s first logo design illustrated Isaac Newton reading under an apple tree. Steve Jobs followed a fruitarian diet and suggested the name Apple to Wozniak after Jobs visited an apple orchard.
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